Customized Marketing Research Services

PRC is the premier marketing research organization providing customized services exclusively for the healthcare industry. We understand that it isn’t enough to be perceived as excellent by just one customer group. Patient satisfaction isn’t enough. To be great, patients, physicians, employees, and the community must associate your organization with excellence.

All phases of our research are performed in-house at our corporate headquarters to maintain maximum quality control of your project. Using our own internally-developed software and nationally-recognized statistical programs we can meet the complete range of your research needs.

We encourage your participation in every phase of the survey development process. Our customized approach ensures that you get answers to the questions that impact you, your patients, your physicians, your employees and your unique community.


We get a lot of questions about our high survey response rates. PRC achieves interviewing success using statistically-valid research methodologies that have been honed and developed over more than 30 years in the industry. Whether you need to fulfill the requirements of a government-mandated survey, measure the pulse of your physicians and employees, obtain insight into the community’s needs, or evaluate the experiences of your patients, PRC has the expertise and survey tools to help you achieve your goals. We also offer a variety of flexible and proven methodologies designed to meet your organization’s unique research needs.

Consulting & Expertise 

PRC’s mission of helping healthcare organizations achieve excellence doesn’t end when the surveys are completed. In fact, it is just the beginning. PRC becomes a partner in helping your organization reach its full potential. PRC’s Consultants, Client Education professionals and Project Managers work with each client to give meaning to the research, assist in goal setting, and help foster a culture of excellence.

Your relationship with PRC also means you’ll have access to robust research tools including®, valuable benchmarking data, and helpful networking and educational opportunities such as our annual Excellence in Healthcare Conference, Leadership Training Seminars, Webcasts On Demand and newsletters.

For more information, please contact us via email.